Pre-Event Workshop 1, April 13, 2010
10:00 am – 1:00 pm
The practice of mobile marketing is growing rapidly throughout the world. Over 4 billion people worldwide carry a mobile phone and there are nearly 6 billion other mobile-enabled devices in use. This abundance of mobility is fostering a burgeoning marketplace, a marketplace with global reach and local relevance for consumers and businesses alike. Estimates vary, but it is evident that mobile marketing, both as a direct medium and enabler of traditional sales and marketing channels, is on its way to being a multi-billion dollar industry. A significant challenge for many businesses, however, is figuring out how to leverage mobile marketing to engage and service their customers.
In this intensive mobile marketing workshop we introduce mobile marketing, discuss many facets and show you, through the review of industry leading case studies and examples, how mobile marketing can be used to engage consumers at every stage of the customer lifecycle: awareness, acquisition, relationship, support and within mobile-enhanced social media engagements.
In the workshop you will be introduced to:
- The three general areas of mobile marketing (direct, multi-channel and product) and the application of mobile commerce and advertising
- A detailed review of the eight pathways (SMS, MMS, Email, Voice, Content, Mobile Internet, Bluetooth, Applications) that can be used to engage consumers through and with the mobile channel
- A detailed review of the mobile marketing ecosystem, its players and how to work with them
- How to plan, organize and partner for the successful development and launch of your mobile marketing programs
- How to monitor and report on the success of your programs
- How to review common case studies and discuss scenarios for conceptualizing a mobile marketing campaign that will help you achieve your branding marketing objectives
- How to review the steps for planning a proper mobile marketing campaign to reduce barriers of entry and to integrate your mobile endeavors into a long-term multi-channel marketing strategy
Benefits of Attending
By attending this event, participants will develop:
- A thorough understanding of mobile marketing and how and when to use it, and which parts of it
- The skill to begin immediately integrating mobile marketing into their organization’s marketing programs
- The knowhow for measuring and adjusting their mobile programs
Workshop Is being conducted by:
Jojit Alcazar: Head of Mobile Advertising, Smart Communications
Paul Berney: Managing Director, Europe - Mobile Marketing Association
Barney Loehnis: Head of Digital, Asia Pacific, Ogilvy One
Konny Zsigo: President, Wireless Developer Agency