MMA Forum: LATAM (São Paulo) - September 2, 2010


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WELCOME TO THE MMA FORUM!

The 2010 MMA Forum in São Paulo brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem.

The annual event features a wide variety of keynotes, panels and presentations discussing the latest case studies, technology developments, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns. Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers but the most successful campaigns are built on the understanding that the mobile channel isn't homogeneous.

Register today to make the most of your networking experience at this year’s MMA Forum in São Paulo.

View the agenda here



Featured speakers include:



Washington Olivetto
Creative Chairman Officer
WMcCann Worldgroup,
Latin America

Video Appearance





 



Marcel Buainain
Online Manager
Citroën
 


Maria López
Media Director
Unilever Brazil
 


Patrícia Maldonado
Journalist



 


Josh Weinrobe
Business Development Director, Turner Broadcasting System Latin America, Inc.


New! Mobile Experience Lab:  an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy. Each mobile campaign features a booth that provides attendees with an interactive, hands-on opportunity to experience the campaign from an end user’s perspective.


 LOCATION

BLUE TREE TOWERS MORUMBI

Av. Roque Petroni Jr., 1.000
Brooklin CEP 04707-000
São Paulo – SP
Tel: (11) 5187-1200
Fax: (11) 5187-1221


   

WHO ATTENDS?

Agencies, brands, operators, technology companies, and other industry leaders from around the globe.

The MMA Forum is the must-attend event for brands, marketers, and vendors interested in delivering to mobile customers --- which should be everyone!


SPONSORSHIP OPPORTUNITIES

Gain premium exposure with industry leaders and participants and increase your visibility within the mobile marketing community.

Contact us to learn more

          


 
 
1 September

Introduction to Mobile Marketing Workshop

Qualifying Brands Attend Free

This intensive mobile marketing workshop will introduce many concepts around mobile marketing, including how mobile can be used to engage consumers and businesses alike, introducing the landscape and ecosystem of players that help businesses practice mobile marketing.  In addition, mobile advertising and related awareness generating and consumer participation incentive tactics will be discussed, as will related mobile marketing practices like mobile enhanced cause marketing, mobile giving, and more.

Carol Alvarez: Director, Mobile & Emerging Platformsl F-biz

Michael Becker:  Managing Director, North America; Mobile Marketing Association

Marco Lopes: Managing Director, LATAM; Mobile Marketing Association

Jeff Simmons: Director, Technology Programs; CTIA


Regional Insights (Members Only)

Free to attend!

What are the trends in MM worldwide?  What can members in LATAM learn from these lessons? This session give you the opportunity to hear from the MMA”s MDs who sit in unique international, neutral roles.

Michael Becker:  Managing Director, North America; Mobile Marketing Association

Paul Berney: Managing Director, EMEA; Mobile Marketing Association

Marco Lopes: Managing Director, LATAM; Mobile Marketing Association


 


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PRICING

MMA Member pricing*:
 Forum Pass $425 R$ 744,80
 Qualified Brand Forum Registration

 $200 R$ 350,50
 Introduction to Mobile Marketing
 Workshop


  Qualified brands attend for free
 $100 R$ 175,25
 Student Rate $222 R$ 390


Non-member pricing*:
 Forum Pass $550 R$ 963,86
 Qualified Brand Forum Registration

 $200 R$ 350,50
 Introduction to Mobile Marketing
 Workshop


  Qualified brands attend for free
 $150 R$ 262,87
 Student Rate $222 R$ 390
   


 
 


 * R$ 1,75248 = USD $1,00
Please note that conversion rates may fluctuate
 
    
 
Fax: (55) 11 3017-6916

Delegates from qualifying brand companies and agencies receive a special reduced rate of $200 to attend the MMA Forum.  Please email forum@mmaglobal.com with questions.

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