With over seven years of mobile media experience, spanning across media-classifieds, directories and search, Sebastian has led multiple business disciplines including, strategy, user experience, marketing and IT. As Director of Mobile at Trader Media Group since 2008, Sebastian has developed a mobile strategy for the UK, Ireland, South Africa & Italy. Auto Trader Mobile UK has been developed using best practice consumer design and benefits from enhanced functionality. The mobile site has achieved 260,000 unique visitors, representing 1000% YOY growth. Before joining TMG, Sebastian led the strategy, product development and commercialisation of Sensis' mobile group, where he successfully launched Australia’s first mobile location aware search engine for Yellow Pages. Prior to that Sebastian was National Manager for the leading lifestyle and mapping websites in Australia CitySearch® and Whereis. Before joining Sensis, Sebastian was Vice President, Operations at Moderngroove Entertainment Inc.