With industry experts & leaders from 10 of the world's biggest brands including the BBC, Coca-Cola, BMW, Nestlé, BBC, Lufthansa, Deutsche Post, P&G and Nike, this year's Mobile Marketing Forum is all about the brand experience. The first day of the forum was a success andthe MMA Forum Team would like to share a few session snapshots that received raving reviews from attendees.
Event Highlights
 | Keynote: What is the Coca-Cola global approach to mobile marketing? Hinde Pagani: Senior Mobile Marketing Manager, Global Interactive Marketing, The Coca-Cola Company Hinde Pagani is Senior Mobile Marketing Manager at The Coca-Cola Company. She is responsible for developing mobile brand experiences for key global brands around the world. Hinde has more than 10 years of consumer marketing and mobile experience. Learn more |
 | Challenges in Digital Marketing - BMW use of mobile as a part of their marketing strategy Marc Mielau: Head of Digital Media, BMW Since 2008 Marc Mielau has been the Head of Digital Media, International Brand Communication BMW AG, Munich and Lecturer for Designmanagement Muthesius Kunsthochschule, Kiel. From 2005 to 2008 he was the Innovation Manager, Marketing Innovations BMW AG, Munich. Learn more |