Born in 1970. Studied Mechanical Engineering in Bosphorus University, Istanbul. Graduated with an MBA in Strategy degree from City University Business School, London. Worked as a brand manager in Unilever Turkey and as a marketing & sales manager in Eczac?bas? Group.
Joined Young&Rubicam Istanbul in 2000 as the head of planning. His insights and creative strategies led to some of the most famous Turkish ad campaigns. Clients include local giants such as Turkcell, Arcelik, Garanti Bankas as well as Y&R’s global clients like Colgate, Danone and Kraft Foods.
Left Y&R in 2004 with the management team to set up Alametifarika, an independent agency in Istanbul, as a planning partner. His work between 2004 and 2007 was awarded by 4 Gold Effies and 2 Silver Effies In 2007, set up his own digital creative agency Rabarba, serving clients such as Turkcell, Garanti Bank, Nike, Pepsi, Lipton and Milupa. With its TV, internet and mobile expertise in integrating rich ideas on all three screens; Rabarba created more award winning work than any other digital agency in Istanbul in the last two years.
