June 1, 2-6pm at the Grand Hyatt
Presented By:
Michael Becker, EVP Business Development, iLoop Mobile
Jeff Hasen, Chief Marketing Officer, Hipcricket
Michael Hanley, Director Institute for Mobile Media Research, Asst. Professor of Advertising, Ball State University
Mobile marketing, the practice of communicating and exchanging value with consumers via the mobile channel, is an emerging global phenomenon.
The mobile phone is an ideal interactive, personal medium to engage consumers across every phase of the customer lifecycle.
In this intensive mobile marketing workshop you'll be introduced to advanced concepts around mobile marketing.
We’ll show you how it can be used to engage consumers and businesses alike, and introduce you to the landscape and ecosystem of players that can help you practice mobile marketing.
We’ll review numerous direct and indirect mobile marketing case studies and discuss in detail the unique capabilities of each mobile path (SMS, MMS, eMail, Voice/IVR, Internet, Mobile Internet, Bluetooth and Applications) that can be used to traverse through the mobile channel.
In addition, mobile advertising and related awareness generating and consumer participation incentive tactics will be discussed, as will related mobile marketing practices like mobile enhanced cause marketing, mobile giving, and more.
