Karl Schmidt is Director of Promotion Marketing at General Mills where he manages an internal agency responsible for consumer promotion planning and development. Karl’s recent focus has been the coupon price promotion strategy shift from print to digital media, including the piloting of mobile coupon programs. Karl has over twenty years of promotion and advertising experience. Prior to joining General Mills he was head of the Minneapolis sales office for News America Marketing. His background also includes product development work at the 3M Company and account service at Young & Rubicam New York. Karl holds a B.S. in Chemical Engineering from the University of Notre Dame and an MBA from Columbia University.