Rich Robbins is a wireless veteran responsible for developing innovative cross-platform marketing, entertainment and data services programs for AT&T, the world's leading telecommunications company.Serving on AT&T’s Media Innovation team in the Converged Services group, Robbins is currently working to develop AT&T’s advertising business across three screens, with a special focus on mobile. Robbins is responsible for building client partnerships across a number of industry verticals including entertainment and consumer products.
Robbins most recently led AT&T’s entry into the mobile politics arena with a groundbreaking partnership around Rock the Vote, the leading non-profit, non-partisan organization. AT&T helped RTV achieve its mission of engaging 18-29 year olds in the political process by reaching them where they spend their lives – their mobile phones. This effort resulted in a new level of engagement for Rock the Vote with over 100k potential voters connecting with the organization on their mobile phones.
Partnering with HBO, Robbins and AT&T created HBO Mobile, a mobile experience with the leading premium network encompassing video, ringtones, games, answer tones, graphics and WAP content to wireless phones. Robbins’ previous experience at Cingular and AT&T Wireless included Brand Management, Voice Offer Development, Distribution Strategy, Sponsorship and Field Marketing.
Prior to joining AT&T, Robbins worked for leading entertainment marketing / sponsorship agencies Festival Marketing and EMCI for clients such as American Express, Guinness and HBO. At Festival, he led the American Express Gold Card Events program, providing American Express with a unique, differentiating cardmember benefit while providing new audiences for live entertainment events.
Robbins received his undergraduate degree in Political Science from Tufts University and his MBA in Marketing from Columbia Business School. He lives in New York City with his wife and two daughters.