Arda Kertmelioglu, Co-Founder / Chief Business Development Officer, MOBILERA B.V. Arda Kertmelioglu (36) has served the mobile industry for over 15 years. He has been at the forefront of GSM arena since its commercial introduction, and played a key role in evangelizing Mobile Marketing & Advertising in Turkey, Eastern Europe and C.I.S. since 2003.
He is the co-founder & CBDO of Mobilera, the leading mobile marketing and advertising agency with headquarters in Istanbul and offices in Kazakhstan, Ukraine, Georgia, Bulgaria and Moldova, employing around 100 people.
Mobilera has implemented various interactive campaigns for hundreds of brands including major mobile operators. With its innovative approach combined with strong technology and R&D background and extensive know-how, Mobilera quickly became the clear choice for top global & local brands in the countries where it operates.
At the forefront of the Mobile Marketing & Advertisement, Mobilera broke ground in Mobile Community Marketing and Retention Services since 2005. This unique and innovative proposition opened up a brand new world for many operators. Currently Mobilera’s Community Marketing Services are being used by 5 GSM operators with 6 different segmented community programs. To date, more than 24 million subscribers are benefiting from these new experiences.
As a testament to its dominance in the mobile industry, Mobilera was ranked 2nd Fastest Growing Technology Company in EMEA in Telecoms, according to Deloitte Fast 500 Survey in 2006.
Arda has been elected as a member of MMA Board of Directors / EMEA, for two consecutive years (2007&2008) and is carrying all his enthusiasm, dynamism and know-how that comes from actively working in a unique and competitive region where East meets West.