MOBILE ADVERTISING: LINKING THE NEW VALUE CHAIN

 
 
 
 
Thursday, November 20

As Presented at Mobile Asia Congress: Macau 
November 18-20

Mobile Marketing Association Members Get 10% Off
MMA Members, you can find the discount code for this event on the MMA message boards under Events (MMA Member Information) topic.  Please email marcom@mmaglobal.com with any questions.
 
GSMA and MMA have joined forces and encourage you to attend this exciting conference that includes a special focus on Mobile Advertising-Linking the New Value Chain.  Learn how mobile advertising could become a 413.5 billion dollar industry.
 
Download the Event Brochure


Sessions include:
  • Analyze the role of the Agency and how to manage expectation and deliver realistic campaigns
  • Examine successful strategies for mobile marketing campaigns
  • Define the value of mobile for advertisers from personalization & targeting to measurement & metrics
 
Industry leaders & speakers include:
  • Pushkar Sane, General Manager, Starcom Mediavest
  • Harry Hui, Chief Marketing Officer, Pepsico China
  • Russell Buckley, Managing Director, Europe, AdMob
  • Laura Marriott, President, Mobile Marketing Assocation
  • Jimmy Poon, Managing Director, Puca China
  • Timo Ahopelto, Strategy & Business Development, Blyk
  • Henry Stevens, Director, Media & Entertainment, GSMA
  • Sandy Agarwal, Head of APAC Sales, Nokia
  • Devashish Sarkar, Asia Pacific Director, Publicis Groupe / Phonevalley
 

 

 
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